Hello Carl!
You are receiving this estimate because you care about doing great work – I don't take on a project unless I know we are a great fit and, I have to say, I'm excited about your project! I'm even more excited to get to know you and help you build your brand.

Every project I choose to work on is one of a kind. Each detail is carefully considered with years of experience and craft behind each and every curve. 

Over the years I have learned to refine my skills, fine tuning how I work, as well as how I bring my clients into my process. Projects have come and gone, and with each one I have discovered that the very best results come from a providing a single design concept strategy. This constraint guides the creative process, creating clear vision and focus early on instead of after concepts have been provided. Clients who see a larger number of concepts tend to lack clarity and the final product suffers because of it. 

My desire is to create the very best piece for your needs; you deserve my total focus and attention because your project is important.

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From what we have discussed, Varage is in need of a new logo that fits your target market. Up to this point the voice of the Varage brand has failed to relate to your quickly growing user base. It doesn't resonate with your primarily female audience. We are going to change that. 

I will design a custom logotype that is as inviting and unique as the Varage concept. People love to shop, they especially love to hunt for that special piece or a great deal. This has been proven over and over. Carl and I will work closely together via email or phone throughout the process to make sure that I am aligned with his long-term brand vision.

I will also make sure that it works in a variety of sizes and mediums to meet your every need (website, iPhone, business card, etc). The final logo design will be delivered as a high quality vector file for your convenience. 

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This is the part you've probably skipped to! 

The price for a logo design is $3,000. This includes research & exploration, initial concept delivery, up to 2 revisions, final design & delivery of the logotype. In addition, this will cover the cost of an exclusive license that will provide you with exclusive and indefinite usage rights.

A deposit of $1,500 is required to start the project and a final payment of $1,500 will be required before final vector files are delivered. The project will take 3 weeks from the deposit date to final delivery and payment.

If we decide to work together on additional brand elements I will put together additional estimates.

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Carl, I can't wait to tackle this project with you.

To accept this estimate and move forward please email me at the address below.

Please contact me at drew@yourjustlucky.com to let me know you're ready to get started!